What is the problem that your product solves? How does it help your clients to reach their goals? Instead of listing out the product’s features, focus on the benefits. You can mention them in the header to capture the readers’ attention.
Include reviews and testimonials of the satisfied clients to prove you’re trustworthy. Embed a widget with testimonials from review sites such as G2Crowd, Capterra, or Trustpilot.
Remember to justify the price first by listing out the benefits of your product. And then get on to the price.